Social Media Tricks and Tips to Boost Your Online Presence

In today’s digital age, social media has become a vital tool for businesses and individuals to connect with their audience and promote their brand. With billions of active users, social media platforms offer endless opportunities to reach out to potential customers, build brand awareness, and increase engagement.

To help you make the most out of your social media presence, we’ve put together a list of 10 tricks and tips to enhance your online visibility and drive more traffic to your website.

Instagram Carousels: 

According to data collected from January 1, 2021 to February 28, 2022, Carousel posts have the highest average engagement rate of all feed post types. 

source: Later

So what is an Instagram Carousel?

An Instagram carousel is a type of post format on the social media platform Instagram. It allows users to share multiple photos or videos in a single post that can be swiped through horizontally by viewers. This feature was introduced to Instagram to provide users with a more engaging way to share a collection of related content within a single post.

How does it help engage your audience better?

Carousels are effective for showing transformations or progress over time. Carousels provide a way to present multiple pieces of information or data in a compact format. As a result, your audience will spend more time on your carousel post than your regular one!

Source Later

Also, carousel posts often surface in users’ feeds more than once, doubling (or tripling) the opportunity for likes, comments, and shares. 

Photo dump trend:

The photo dump trend contrasts with the traditional approach of sharing a single standout image or carefully edited photo. Instead, it embraces the idea of sharing a broader view of a moment, allowing followers to get a more comprehensive glimpse into someone’s life, activities, or experiences.

This trend has gained popularity on platforms like Instagram and TikTok, where users want to convey a sense of authenticity and share the everyday moments of their lives. Photo dumps can include a mix of candid shots, selfies, behind-the-scenes glimpses, and more. The trend aligns with the desire for more genuine and relatable content, as opposed to highly curated and polished posts.

Photo dumps can also be used to showcase a variety of content, such as travel adventures, special occasions, daily routines, or even a collection of favorite memes. By sharing multiple images in a single post, users can tell a more complete story or provide a richer snapshot of their experiences.

Source shot kit

No need to post a pic every day to Insta when you can just photo-dump your way to a thousand likes! 

Engaging photo dumps can prompt your followers to share your post with their own followers, further expanding your reach and potentially increasing engagement from new audiences. When you share multiple images, you have more opportunities to ask questions, include polls, or invite your audience to share their thoughts. This can foster interaction and lead to higher engagement rates.

BTS (Behind the scenes) is exciting for the audience:

Sharing “Behind the Scenes” (BTS) content on Instagram can significantly boost your engagement rates for several reasons. BTS content provides a glimpse into the real, unscripted moments of your life or work. This authenticity can help you connect on a deeper level with your followers, making them feel like they’re getting to know the real you. Behind-the-scenes content allows you to tell a story about your process, journey, or the making of a project. Storytelling engages your audience and keeps them interested in your content. 

At the new H&M store at the Time Warner Center, clockwise from top left: Edwin Mercedes gives a mannequin a trim; a stocked storeroom; sweaters are folded with precision; readying for the ribbon cutting.

Credit…Karsten Moran for The New York Times

H&M shares behind-the-scenes footage from their fashion shoots, runway shows, and collaborations with designers. These videos provide a glimpse into the creative process behind their collections. Sharing BTS content shows the human side of your brand or personality. It breaks down the barrier between you and your followers, making you more relatable and approachable.

Source dailyhive

Lush frequently shares BTS videos of their handmade cosmetic production, showing how their products are created using fresh ingredients and sustainable practices. 

People are naturally curious about what goes on behind closed doors, whether it’s the making of a product, the creative process, or the day-to-day operations of a business. BTS content satisfies this curiosity.

Consistency is Key: 

Regularly posting quality content on your social media profiles can help you establish a strong online presence and keep your audience engaged. Develop a content calendar and stick to a consistent posting schedule to maintain a steady flow of content. 

When you consistently post at specific times or intervals, your audience begins to expect your content. This leads to higher anticipation and a better chance of your tweets being noticed. Consistency establishes a routine for your followers. They’ll know when to check for your updates, which can lead to higher engagement rates during those times. Consistency in your content style, tone, and messaging helps reinforce your brand identity. Followers will recognize your content even before they see your username. Social media algorithms often prioritize accounts that are active and engaging. 

Optimize Your Profile: 
Make sure your social media profiles are complete, up-to-date, and optimized for search engines. Use relevant keywords in your profile description, and include a link to your website to drive traffic. Your bio is often the first thing people see when they visit your social media profile. It’s your chance to make a positive and memorable first impression. A well-crafted bio can immediately capture someone’s attention and give them a sense of who you are.

Source rebrandly

ASOS encourages user participation by inviting followers to “Tag @asos for a chance to be featured.” This not only encourages user-generated content but also fosters a sense of community among ASOS customers. The brand uses the hashtag #AsSeenOnMe to promote user-generated content. This encourages customers to share their own style using the hashtag, effectively turning customers into brand ambassadors. The tagline “giving you the confidence to be whoever you want to be” in ASOS’s bio is a powerful addition that contributes to its uniqueness. The phrase “whoever you want to be” conveys a sense of inclusivity and diversity. It implies that ASOS celebrates and supports all types of personal styles and identities, which can be incredibly appealing to a broad range of customers.

Therefore, Crafting a bio requires condensing information into a limited space. This skill is valuable in today’s information-rich world where attention spans are short. Creating a concise yet compelling bio demonstrates your ability to communicate effectively.

Woohoo! Easy, Isn’t it? Let’s go, create some awesome content and let our presence be felt! sign up today at www.kosmc.ai and believe in the magic of creation.